There are many factors that affect website conversions; some are more abstract than others. The colors that you use in your website design actually do have an effect on the actions that your visitors take and can make the difference between a sale and a visitor leaving the site since colors affect shoppers in a subliminal way. What works for the shoppers at one website may not apply to other websites, so surveying your individual customers is very important. Here are four ways to evaluate how the color schemes on your website could be affecting your sales:

1. A/B Testing or Variant Testing

Testing different designs for different visitors to see which design and color scheme work best is an excellent way to figure out which color scheme and design set up converts best. Some things to vary in your testing situations in addition to the overall color scheme are: the placement and color of the action buttons, different calls to action that are written on the buttons. Once you have one best scenario, continue testing to achieve better and better converting designs and colors schemes. Another factor to consider when testing, depending on your product and your brand is the season. Consider using different colors in different seasons if it applies to your business.

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