As someone who wears glasses everyday, I came to appreciate different designs and styles of reading and sunglasses available in the market. An iconic line of sunglasses that I’ve seen and that’s so ubiquitous today is Ray-Ban’s Aviator and Wayfarer lines. I normally see these sunglasses, especially the Aviator line, on my uncle’s ancient pictures.

Ray-Ban sunglasses were initially meant for military use, specifically for the U.S. Army Air Corp. Ray-Ban’s sunglasses were created to shield the eyes of aviators from the sun when they are in flight. As the story of its creation goes, Lt. John Arthur Macready came from a balloon flying adventure and complained that his eyes were permanently damaged by the sun. He then contacted Bausch & Lomb to create sunglasses that would look elegant and protect the wearer’s eyes.

The Ray-Ban Aviators would receive public attention when Gen. Douglas MacArthur landed in the Philippines in the Second World War. During the landing different photographers and journalists took pictures of a victorious Gen. MacArthur wearing a pair of Aviator sunglasses.

Much of the marketing campaign of Ray-Ban focused on its appeal to the public as a practical yet stylish pair of sunglasses. It’s also known to appear in multiple movies during the 1980s, making it the preferred eye wear during that decade. Much of Ray-Ban’s popularity came from the hip and stylish appeal it provided to people who wore it. Here are some vintage poster and flyer ads promoting Ray-Bans:

Due to a vintage renaissance today, Ray-Ban’s two flagship product lines came into mainstream use again – the classic Aviators and Wayfarers. Since the marketing campaign during the ‘80s that placed the Wayfarers in any movie possible, there have been a lot of young and up-coming artists and personalities that have been wearing these sunglasses today.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



728x90_1.1

73 Responses

  1. Jay Cresswell
    Feb 15, 2012 - 09:57 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/bHJnbyuB

  2. sheri strykowski
    Feb 15, 2012 - 09:57 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/WsQLEBG4 (WebDesignMash)

  3. pnkjjsr
    Feb 15, 2012 - 10:32 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/bHJnbyuB

  4. (@writer_sheri) (@writer_sheri)
    Feb 15, 2012 - 10:57 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/WsQLEBG4 (WebDesignMash)

  5. (@pnkjjsr) (@pnkjjsr)
    Feb 15, 2012 - 11:32 AM

    RT @WebDesignMash: Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/bHJnbyuB

  6. Jean Boileau
    Feb 15, 2012 - 12:11 PM

    Pub vintage de Ray-Ban http://t.co/mWXLaOB5

  7. Joanie Duquette
    Feb 15, 2012 - 12:13 PM

    Je veux les rouges! RT @jeanboileau: Pub vintage de Ray-Ban http://t.co/CEy2AgFG

  8. Matthieu Rambert
    Feb 15, 2012 - 12:19 PM

    RT @JeanBoileau: Pub vintage de Ray-Ban http://t.co/tM4sJvii

  9. Frédéric Therrien
    Feb 15, 2012 - 12:38 PM

    RT @JeanBoileau: Pub vintage de Ray-Ban http://t.co/TO0H4ILl

  10. Frédéric Therrien (@FTHINK)
    Feb 15, 2012 - 01:38 PM

    RT @JeanBoileau: Pub vintage de Ray-Ban http://t.co/TO0H4ILl

  11. marie-pier
    Feb 15, 2012 - 01:55 PM

    Pub vintage de Ray-Ban http://t.co/mWXLaOB5

  12. marie-pier (@mpblais)
    Feb 15, 2012 - 02:55 PM

    RT @JeanBoileau: Pub vintage de Ray-Ban http://t.co/mWXLaOB5

  13. Jay Cresswell
    Feb 15, 2012 - 04:05 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/7gT4RaH9

  14. (@webdesignmash) (@WebDesignMash)
    Feb 15, 2012 - 05:05 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/7gT4RaH9

  15. Faithie Felicita
    Feb 16, 2012 - 12:46 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/EW06Au22

  16. Faithie Felicita (@pweetyfaithie)
    Feb 16, 2012 - 01:46 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/EW06Au22

  17. Cornelia S.
    Feb 16, 2012 - 01:52 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/uueS7Od5

  18. Cornelia S. (@m__cor)
    Feb 16, 2012 - 02:52 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/uueS7Od5

  19. bkmacdaddy designs
    Feb 16, 2012 - 03:05 AM

    20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/yybP8Gqr

  20. hangaroundtheweb
    Feb 16, 2012 - 03:06 AM

    20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/yybP8Gqr

  21. hangaroundtheweb (@hangaroundweb)
    Feb 16, 2012 - 04:06 AM

    RT @bkmacdaddy: 20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/yybP8Gqr

  22. YouTheDesigner.com
    Feb 16, 2012 - 05:48 AM

    My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  23. Danielle Whisman
    Feb 16, 2012 - 05:50 AM

    My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  24. Blackgrafx
    Feb 16, 2012 - 06:25 AM

    My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  25. jules tjitra
    Feb 16, 2012 - 06:42 AM

    My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  26. Danielle Whisman (@LovelyLoisss)
    Feb 16, 2012 - 06:50 AM

    RT @youthedesigner: My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  27. Lorenzo Cufari
    Feb 16, 2012 - 07:22 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads | Web Design Mash http://t.co/m4oMHNax

  28. musings.it
    Feb 16, 2012 - 07:41 AM

    RT @webdesignmash: Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/QokxDK7o cc/ @webislove @colaja

  29. jules tjitra (@julestjitra)
    Feb 16, 2012 - 07:42 AM

    RT @youthedesigner: My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  30. pnkjjsr
    Feb 16, 2012 - 08:10 AM

    My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  31. Ray Murphy
    Feb 16, 2012 - 08:26 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads | Web Design Mash – http://t.co/AmfX75jO

  32. musings.it (@musingspuntoit)
    Feb 16, 2012 - 08:41 AM

    RT @webdesignmash: Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/QokxDK7o cc/ @webislove @colaja

  33. magazines.nl
    Feb 16, 2012 - 08:49 AM

    RT @youthedesigner 20 cool Ray-Ban Vintage and Modern ads http://t.co/fCURuswI Zie ook http://t.co/JzWq9XDp

  34. Midas Creative
    Feb 16, 2012 - 09:22 AM

    RT @youthedesigner My post featuring vintage and modern Ray-Ban ads! http://t.co/luPC9quM

  35. magazines.nl (@magazinespuntnl)
    Feb 16, 2012 - 09:49 AM

    RT @youthedesigner 20 cool Ray-Ban Vintage and Modern ads http://t.co/fCURuswI Zie ook http://t.co/JzWq9XDp

  36. Midas Creative (@midascreative)
    Feb 16, 2012 - 10:22 AM

    RT @youthedesigner My post featuring vintage and modern Ray-Ban ads! http://t.co/luPC9quM

  37. Fernanda Bittencourt
    Feb 16, 2012 - 10:31 AM

    OLD IS COOL! 20 Ray-Ban Ads! I love Vintage!!!! Check out: http://t.co/LlYxkRaa

  38. camille Bonnin
    Feb 16, 2012 - 11:08 AM

    20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/yybP8Gqr

  39. Fernanda Bittencourt (@febitten)
    Feb 16, 2012 - 11:31 AM

    OLD IS COOL! 20 Ray-Ban Ads! I love Vintage!!!! Check out: http://t.co/LlYxkRaa

  40. Fernanda Bittencourt (@febitten)
    Feb 16, 2012 - 11:31 AM

    OLD IS COOL! 20 Ray-Ban Ads! I love Vintage!!!! Check out: http://t.co/LlYxkRaa

  41. camille Bonnin (@bonnin24)
    Feb 16, 2012 - 12:08 PM

    RT @bkmacdaddy: 20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/yybP8Gqr

  42. Jacqueline McClellan
    Feb 16, 2012 - 02:23 PM

    My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  43. Jay Cresswell
    Feb 16, 2012 - 02:30 PM

    20 Cool Ray-Ban Vintage and Modern Ads http://t.co/XrIocGt9

  44. Jacqueline McClellan (@artsymc15)
    Feb 16, 2012 - 03:23 PM

    RT @youthedesigner: My post featuring vintage and modern Ray-Ban ads! http://t.co/iEgebwQj

  45. (@webdesignmash) (@WebDesignMash)
    Feb 16, 2012 - 03:30 PM

    20 Cool Ray-Ban Vintage and Modern Ads http://t.co/XrIocGt9

  46. Jay Cresswell
    Feb 18, 2012 - 10:05 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/xnapqp3p

  47. pnkjjsr
    Feb 18, 2012 - 10:20 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/xnapqp3p

  48. Craig Abbott
    Feb 18, 2012 - 11:15 AM

    20 Cool Ray-Ban Vintage and Modern Ads – http://t.co/KX23TExw

  49. Jay Cresswell
    Feb 18, 2012 - 04:50 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/1YuJfFBA

  50. Adam Majchrzak
    Feb 22, 2012 - 03:28 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads | Web Design Mash http://t.co/QpaS5f79

  51. Edgar Soto Rodríguez
    Feb 24, 2012 - 11:50 PM

    20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/X5Q4ggdh

  52. Reed Dahms
    Mar 05, 2012 - 08:33 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/eyaRJL24

  53. Reed Dahms
    Mar 05, 2012 - 08:33 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/eyaRJL24

  54. Reed Dahms
    Mar 05, 2012 - 08:33 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/eyaRJL24

  55. Reed Dahms
    Mar 05, 2012 - 08:33 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/eyaRJL24

  56. Reed Dahms
    Mar 05, 2012 - 08:33 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/eyaRJL24

  57. Terri Nakamura
    Mar 06, 2012 - 03:40 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  58. Terri Nakamura
    Mar 06, 2012 - 03:40 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  59. Terri Nakamura
    Mar 06, 2012 - 03:40 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  60. Terri Nakamura
    Mar 06, 2012 - 03:40 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  61. Terri Nakamura
    Mar 06, 2012 - 03:40 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  62. Jonathan
    Mar 06, 2012 - 03:41 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  63. Jonathan
    Mar 06, 2012 - 03:41 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  64. Jonathan
    Mar 06, 2012 - 03:41 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  65. Jonathan
    Mar 06, 2012 - 03:41 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  66. Jonathan
    Mar 06, 2012 - 03:41 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  67. Frank Simon
    Mar 06, 2012 - 03:44 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  68. Frank  Gaijin Hero
    Mar 06, 2012 - 04:35 AM

    #RayBan #vintage modern #ads— http://t.co/0TnLcBcv #advertising

  69. Spyros Thalassinos
    Mar 06, 2012 - 08:00 AM

    RT @terrinakamura: #RayBan #vintage modern #ads— http://t.co/t21XpqLx #advertising

  70. Terri Nakamura
    Mar 06, 2012 - 09:00 AM

    THX 4 RT @Jonathan_Heeter @gaijinhero @silverstar22b @sthalassinos: #RayBan #vintage modern #ads— http://t.co/WnDxyaZz #advertising

  71. CDP Print Management
    Mar 06, 2012 - 09:20 AM

    Some ads just have to be shared, Ray-Bans rock http://t.co/uS4QbRVV – CDP Print Management

  72. Mooreforms Ltd
    Mar 06, 2012 - 09:28 AM

    Some ads just have to be shared, Ray-Bans rock http://t.co/uS4QbRVV – CDP Print Management

  73. Gafasgafas.com
    Jul 02, 2012 - 04:34 PM

    #anuncios gráficos de gafas #rayban estilo #retro http://t.co/b5rVOX9J #vintage

Leave a Comment