The number of online shoppers along with the number of eCommerce sites is increasing day by day. But this does not guarantee the success of all such sites out there and developers have to work hard to make it happen.
Let us look at some of the ways by which you can tweak your eCommerce sites and captivate the end-users, something that is sure to make your site popular and a hit with the end users when you sell online.
Choose any one call-to-action and focus on it
One of the biggest mistakes even the most experienced web developers make is to confuse their end-users with a large number of call-to-action options. For instance, they might place a button for newsletter subscription on all the web pages of the site or keep the ‘sign up’ or download button on the same page. What you must do instead is focus on the most important call-to-action for the site and make it clearly visible to the users so that they can easily proceed to take that particular call-to-action without their attention getting diverted.
Focus on the content of your site
As web developers, we tend to think that the visitors are always in a hurry and don’t have all the time in the world to go through the content. This is true to an extent, but what if the visitors do have the time to read the content? For such situations, I would advise you to make the content on your site readable and user-friendly.
For example, instead of dumping text on your pages, why not try and break up the text into short paragraphs or use bullet points? Also, you can use text boxes and use only two typefaces to highlight the important points on your site.
Grab users’ attention using various elements
Don’t forget the fact that when you develop an eCommerce site, you will be competing directly with some of the top sites in the market. To stay ahead in such stiff competition, the first thing you must do is grab your users’ attention as quickly as possible by using different ideas.
An easy way of doing this is to check out the best eCommerce sites and think of the ways in which you can beat the popularity of those sites. Surprise your visitors by giving them something different every time! Be it an attractive label, an interactive landing, rolling banner or animated product images; think different and you will be able to lure visitors to the site easily.
Make colors your best friend
Colors do play an important role in making your site attractive. Let me explain this with the help of an example. Suppose there is an eCommerce site which is perfect in all aspects but has cherry-red background color with fluorescent green font in the body text. Admit it, the mere thought of such a site made you squint for a moment isn’t it? To avoid such a scenario on your site(s), know what kind of shoppers/visitors you are expecting on the site and accordingly, decide the colors for the site.
Now quickly think of a site which sells eBooks and imagine that it has a parchment background (pale cream color) with some handwriting font in black. It sounds better and will definitely look better when implemented on a site. Think on these lines and choose the color scheme for your site(s).
Use relevant images for the products
Images are a part and parcel of an eCommerce website. This is because online shoppers have no other way of knowing the products they are going to buy except for the product images. Here lies the catch; you can use this point to your advantage and use various images that are relevant to the product which not only give users an idea about the product, but also compel them to buy it.
For example, your site sells handbags for women. In this case, you can display images of women carrying different handbags at different places and situations– at weddings, at parties, while shopping, while going to the office et al. Your visitors will relate to these images easily and this will help them take a decision in your favor, which is to buy a handbag.
These were some of the ways in which you can spruce up your eCommerce websites and make them attractive for your end-users. I am sure, if you try out, there will be significant improvement in the number of visitors to your sites.
Examples of some great eCommerce sites