creatively simple jewellery sites A Showcase of Creatively Simple Jewellery Websites

Ice, rocks or bling, the slang words for jewellery is anything but subtle, and jewellery too is getting bigger and flashier. Celebrities are sporting larger and larger diamonds when they get engaged, hip hop artists have chains as thick as rope and even costume jewellery is trending toward larger, more eye-catching styles.

It makes sense: if you spend a lot of money on an item, you want people to notice it. Still, there are some great jewellery websites that keep the design simple, so they can let the rocks do the talking.

 

Adler

This site features an animation of a woman holding up a bracelet, letting it flap in the wind like a beach towel. The muted colours of the sand and sky keep the emphasis on the brand and its gorgeous creation.

jewellery sites 01 A Showcase of Creatively Simple Jewellery Websites

 

Leviev

This site takes a bright colour – in this case, the pink of a flower – and uses it as the basis of monochromatic palette that still doesn’t overshadow the big diamond in the middle of the petals.

jewellery sites 02 A Showcase of Creatively Simple Jewellery Websites

 

Van Cleef and Arpels

This site uses a soft palette of colours: one that is so soft, it is a little hard to read the text sometimes. This allows the bright stones of the jewellery, as well as the detailed workmanship, to really stand out.

jewellery sites 03 A Showcase of Creatively Simple Jewellery Websites

 

Kirsten Hendrich

This UK-based start-up business by Kirsten Hendrich has an eye-catching minimalist logo design on a Crisp chic background. These two design elements reflect the style and concept of her jewellery.

jewellery sites 04 A Showcase of Creatively Simple Jewellery Websites

 

Harry Winston

Harry Winston is one of the iconic bridal jewellery designers. The site uses blushes and creams to set the tone, and use an almost silhouetted model to set the jewellery off.

jewellery sites 05 A Showcase of Creatively Simple Jewellery Websites

 

De Beers

De Beers takes an approach similar to Leviev, but with a more traditional colour. The navy of the site brings out the blue tone of the diamonds, making them look even bolder and brighter.

jewellery sites 061 A Showcase of Creatively Simple Jewellery Websites

 

Mikimoto

Mikimoto developed the first cultured pearls and pretty much established the pearl industry. They let their pedigree and skill do the talking, showing a simple string of pearls against a blue background.

jewellery sites 07 A Showcase of Creatively Simple Jewellery Websites

 

Chanel Fine Jewellery

The Chanel jewellery website does very little to show off the jewellery on its homepage. Instead, it cycles through a set of images showing glamorous women looking beautiful in artistic images. It makes the site feel less like an e-commerce site and more like a gallery.

jewellery sites 08 A Showcase of Creatively Simple Jewellery Websites

 

Brandon Knaster Jewelry

This site is about as simple as one can be. It doesn’t even spell out the full name of the designer. It just has huge, high-quality images of the rings, earrings and bracelets against a black background.

jewellery sites 09 A Showcase of Creatively Simple Jewellery Websites

 

David Fowkes

This site is similarly simple. It goes a step further by not even showing the final product and instead showing various images of stones arranged in tableaux that are reminiscent of Stonehenge and other prehistoric monuments.

jewellery sites 10 A Showcase of Creatively Simple Jewellery Websites

 

Tiffany & Co

Tiffany & Co are masters of understated elegance, having pioneered the use of a single colour so masterfully that everyone instantly recognises it as ‘Tiffany blue’. They let their signature shade take centre stage on this site, having even the cuff take a back seat to the colour.

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About Helen

Helen Bains has written 2 post on web design mash.

Helen works as a graphic designer; she enjoys sharing her knowledge of design and combining showcases to round up fantastic examples of design. Visit her website.



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