If you run a company of basically any size, then it’s fair to say that these days, you’ll need it to have an online presence… and not only an online presence, but one that is genuinely strong and penetrating and that therefore makes an active contribution to your firm’s revenue. After all, so much of any company’s business today comes from an online audience, with even locally-based potential customers now often using Google rather than the phone book.



Logic dictates, then, that you get in touch with a web design company that can design you a company website that combines all of those vital elements of visual attractiveness, informativeness and ease of navigation. However, that is far from the only aspect to which you will need to pay attention if you are to make your firm a success online. After all, having the best possible website is never likely to boost your bottom line substantially if there’s no possible means of your target customers even knowing about it.

This is where a little thing known as search engine optimisation (SEO) comes in, and indeed, it is by no means entirely isolated from your web design. As a matter of fact, the two very much go hand in hand, with many elements of the design of your website having ramifications for its search engine rankings, or lack thereof. One of the issues with many web design agencies out there, for example, is that while they may be able to create visually stunning pages, they can also often lumber such pages with extras that greatly increase load time in addition to leaving a lack of readable information for search engine spiders.



An SEO-Friendly Web Design Company

It’s for such a reason that you are likely to appreciate the services of a more SEO-friendly web design company, one that remembers to leave room for marketing, aesthetics and content. The professionals of such a company are much more likely to create pages that not only create visitor interest in their aesthetics, but that also actively intrigue visitors into finding out more, via the use of the right written content and links to other pages. Such professionals will be more likely to not only hire experienced SEO copywriters to write engaging content, but also appropriately break up that text with the most suitable images and graphics.

Given the expertise that SEO professionals necessarily have in the fields of web design and marketing, then, why bother with web design services at all? Well, the reason to seek web design services in this instance – particularly those that are SEO friendly – is the huge emphasis that is placed by search engine spiders on aspects of your website other than its written content. Such other aspects include a given site’s programme codes and designs, with such elements as HTML source codes, meta descriptions and title tag optimisation all playing a big role in determining how ‘crawlable’ a website is for those all-important spiders.

That makes it all the more important for an online business to invest in web design services that encompass all of those vital elements where SEO and web design meet, from user interface design to logo design.

Published by Barry M

Barry Magennis blogs on email marketing, web design and marketing.

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