As more and more of our shopping and consumer needs are met online, the number and quality of e-commerce websites available to browse on the web also increases. However, the growing number of smartphones and people using mobile devices to access the internet, 10% of all website hits are now made from a mobile device, has posed a problem for many online retailers.
This has sparked extensive change, with websites created specifically for mobile devices and tailored to the needs of mobile users. This has been accelerated by the fact that conversion ratios are 41% lower on mobile devices than traditional devices, largely due to websites that aren’t optimised for mobile use.
Many experts now recommend businesses use Bluepark’s e-commerce software to ensure a smooth transaction for mobile customers. Here we take a look at a few of the best mobile e-commerce sites on the web.
The Threadless organisation has done an incredibly good job of optimising its site for mobile use; particularly in its use of images. The site is both easy to use and extremely pleasing on the eye and is quick enough that browsing isn’t frustrating or a chore.
The layout for payment is simple enough that you don’t feel the need to wait until you’re sat at a desktop or laptop computer to make a purchase. Overall, the Threadless mobile design is one of the best out there and a shining example of the way in which companies can take advantage of the e-commerce opportunities available.
Possibly the most famous e-commerce website in the history of the net, eBay has made the transition from regular devices to mobile devices fairly seamlessly and created a website that is both quick to load and easy to navigate. It is rare that you are able to say that the experience of browsing a site on a mobile device isn’t too different to a home device, but this is an exception. The payment scheme operates in much the same way as it always has and is incredibly simple to use and secure.
The Cheapflights mobile website has been cleverly designed so that the function most users want to access immediately, in this case the search bar, is the first thing you see. Its strengths lie in its simplicity and minimalist approach to a home page, while it also benefits from allowing users to switch to the desktop version if they would prefer. Once again, payment is fairly simple and easy to navigate.
Best Buy’s well-known blue and yellow colour scheme is employed effectively on both its desktop and mobile sites and it is the similarities between the two formats that make this site easy to use. Anyone familiar with the regular site will find this mobile design simple to navigate.