The market is lit up with the new iOS6 redesign of the apps store. This is why there are some things that you must take care of while keeping the changes in mind. This article aims at making app developers more aware about the changes and how you can use them to leverage it.
The iPhone has literally been the Apple of a lot of people’s eyes. Its sleek designs, user friendly interface and futuristic conceptualisations are all responsible for it being one of the most loved devices in the market today.
Every aspect of our life is affected by the iPhone. In fact, even when I am watching any sitcom or movies, there is at least one character there who uses the iPhone. This is why iPhone application development has increased in popularity.
The iOS6 has been surfacing in the news regularly because of the fact that it is refreshed and designed in a unique way to assist in an even better user experience. Does that mean the approach towards making apps too has to undergo a change? Well, probably not, but sooner or later, with the whole concept of going futuristic, a change is likely to be expected. If not by Apple, then by the customers themselves.
A New and Improved App Store
IOS6 claims to have a whole new look and feel in the new app store. This redesigned app store has a few distinct features that one can notice immediately when opened:
Uniformity- the best thing about the new app store design is that it remains uniform throughout any device. This means when you open the app store through any device belonging to the Apple clan, you will be met with the same look and feel.
Display Style- the display style of the app store is very unique. Every app is displayed like an individual card. The cards style display ensures that each app gets a unique show opportunity.
Per Page Apps- this new design provides for a 25 apps per page only view. Every search will only show those many apps per page. When searched from an iPhone, it will show 1 app per page, and it will show 6 on the iPad. IPhone users will have to swipe to the next page to see the other results.
Hidden Categories- the categories that earlier used to be visible will now be hidden. According to Apple experts approximately 63% of the app discovery is through search. This is why now the users will be expected to search and download apps rather than simply browse and reach it.
The New App Details Page
Like I mentioned above the app store has undergone a massive redesign. This means that everything in the store has been revamped for a better look and feel. These factors are responsible in making the app store more optimized.
The effective changes in the description are:
Screen shot Placement- the screenshots of the app are now placed about the other description details (reminds you of Google Play?). Apparently this is because the screen shots are important because they determine the way people will see and approach the app. They work more like an advertising banner. It helps the user to understand if this is the kind of product he is looking at.
Limited Description- the description scope on the page is limited to only 2 to 3 lines that will be visible when seen through the iPhone or the iPad. This means that the description has to be very catchy and lucrative.
‘What’s New’- the What’s New section which has been added is an avenue where you can describe the new features of the app and why is this version better than the previous one. What’s New tab is highlighted quite well.
Review- Reviews by other users can be read on a whole new tab for it. This is really helpful because people prefer to check the reviews before downloading the app and getting them together on a tab makes it much easier.
App Support- the redesign features an ‘App Support” button that helps in reaching the support team immediately.
Integration of Facebook- iOS6 is Facebook Integrated. This means that you can Like apps and ask your users to like them too, which will act as an indirect source of marketing for you.