Some people subscribe to the misconception that branding is all about logo and packaging design. Although there’s much more to branding than that, these two components play a large role. Packaging is an important part of a business’s marketing plan.
Package design is one of the most important aspects of design and it is where concepts of typography, graphics and industrial design all play important roles in getting consumers interested and to part with their money. This collection of package designs below shows off some great examples of vivid colours, great typography, identity and even [...]