For ecommerce website owners and webmasters, the number one goal is conversions. Increasing those conversions and creating an optimal environment conducive to sales is a top priority. Today we will discuss ways to increase those shopping cart conversions. The number one rule when evaluating your website’s performance is to continually test the variations of the [...]

There are many factors that affect website conversions; some are more abstract than others. The colors that you use in your website design actually do have an effect on the actions that your visitors take and can make the difference between a sale and a visitor leaving the site since colors affect shoppers in a [...]