Characters create a whole new level of brand engagement through building strong relationships which are interactive and that consumers can relate to at a deeper level. Characters help in putting a face behind a brand on non- tangible products such as insurance websites or on highly competitive products such as food, cosmetics or electronics, just [...]

For over 10 years Google has been making fun and decorative changes to the most viewed logo on the Internet. The doodles are there to represent and celebrate worldwide holidays and historic events and birthdays and are enjoyed by Google’s many millions of users around the world. Now over 700 of the doodles have been [...]

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