Characters create a whole new level of brand engagement through building strong relationships which are interactive and that consumers can relate to at a deeper level. Characters help in putting a face behind a brand on non- tangible products such as insurance websites or on highly competitive products such as food, cosmetics or electronics, just [...]
A logo is the representative of a brand or an organization and designing the logo is the first step towards making the customer relationship. The logo can be the first thing that can attract your target customers towards your company thus making the brand famous long before you actually launch the product or the [...]
A logo is a small graphical element that has as main scope the representation of someone/something. This attempt of definition is preferable to the one provided by the Oxford Dictionary or Wikipedia because the main essence is synthesized.
For over 10 years Google has been making fun and decorative changes to the most viewed logo on the Internet. The doodles are there to represent and celebrate worldwide holidays and historic events and birthdays and are enjoyed by Google’s many millions of users around the world. Now over 700 of the doodles have been [...]