I absolutely love movies and I’d say that most of my favourite motion pictures all stem from from one particular decade – the 1980′s.  There where some awesome movies made between 1980 – 89 such as the classic ‘Empire Strikes Back’, ‘Scarface’, ‘Raiders of the Lost Ark’ and ‘Back to the Future’ although you may [...]

Characters create a whole new level of brand engagement through building strong relationships which are interactive and that consumers can relate to at a deeper level. Characters help in putting a face behind a brand on non- tangible products such as insurance websites or on highly competitive products such as food, cosmetics or electronics, just [...]

Have you been to the bank recently? If you’ve been visiting your local businesses you may have seen digital signage. Businesses with physical locations are starting to use digital signage in most cases. Banks, hotels, hospitals, universities and other businesses are using digital signage for various reasons, but each sign or display aims to get [...]

As someone who wears glasses everyday, I came to appreciate different designs and styles of reading and sunglasses available in the market. An iconic line of sunglasses that I’ve seen and that’s so ubiquitous today is Ray-Ban’s Aviator and Wayfarer lines. I normally see these sunglasses, especially the Aviator line, on my uncle’s ancient pictures.

Fashion advertising is a branch of advertising that focuses on creating promotional designs and artworks for the fashion industry. This particular industry has, as most other industries have, some unique needs from a promotional point of view, and that can make it very exciting and challenging to work as an advertiser.