I absolutely love movies and I’d say that most of my favourite motion pictures all stem from from one particular decade – the 1980′s.  There where some awesome movies made between 1980 – 89 such as the classic ‘Empire Strikes Back’, ‘Scarface’, ‘Raiders of the Lost Ark’ and ‘Back to the Future’ although you may [...]

Characters create a whole new level of brand engagement through building strong relationships which are interactive and that consumers can relate to at a deeper level. Characters help in putting a face behind a brand on non- tangible products such as insurance websites or on highly competitive products such as food, cosmetics or electronics, just [...]

As someone who wears glasses everyday, I came to appreciate different designs and styles of reading and sunglasses available in the market. An iconic line of sunglasses that I’ve seen and that’s so ubiquitous today is Ray-Ban’s Aviator and Wayfarer lines. I normally see these sunglasses, especially the Aviator line, on my uncle’s ancient pictures.

Fashion advertising is a branch of advertising that focuses on creating promotional designs and artworks for the fashion industry. This particular industry has, as most other industries have, some unique needs from a promotional point of view, and that can make it very exciting and challenging to work as an advertiser.

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