For ecommerce website owners and webmasters, the number one goal is conversions. Increasing those conversions and creating an optimal environment conducive to sales is a top priority. Today we will discuss ways to increase those shopping cart conversions.
The number one rule when evaluating your website’s performance is to continually test the variations of the design and the elements that you change to find the optimum combination of features. The different design elements that you change can include the colors, placement, and wording. Remember that each site is different because of the customers, different customers like different things, which is why it is so important to continually test out the changes in different ways. Remember that when you are asking customers to share their credit card information, you must remove all barriers and anything that could make them feel uncomfortable while instilling a sense of trust.