Ultimately the aim of any website is to be a space that users come back to time and time again and recommend to others. In order to create this dream scenario, a website needs to fulfil the goals and needs of the user. The foremost need of the user is to be able to access and easily use the website in order to get what they need from it quickly and efficiently. The usability of a website is an integral part of its success.
To ensure that your web design is as usable as possible, it’s important to test the website regularly through its creation. Such testing is often overlooked by many designers, developers and businesses, who will instead rely on their own intuition in working out whether their site has high usability. However, the success of your site is crucially based on what your actual users think and feel. Their feedback will help to reveal any potential issues with your design as well as offer you insightful and valuable information on how they are interacting with your site so you can tweak your designs for higher usability.