Consider them the original “memes”: Custom stickers remain one of the most overlooked methods of promotion for a business or organization, still functioning as an effective way to spread a message and generate extensive interest even in an age of Facebook and online ads. Stickers, though simple by nature, are visual ways to demonstrate creativity and thoughtful tactics of brand recognition to your audience, as well as spread a message that is distinct from your competitors. Furthermore, it sends the clear message that your group is established and worth looking into, putting you on the right track for success.
Today, custom stickers are easier than ever to access, tailor-made using detailed design programs that put you in charge of your organization’s visual presentation, with the offer of numerous color hues, paper types, and hundreds of font choices. Or, if you don’t fancy yourself the right designer to take charge of designing a sticker, many sticker manufacturers will design something themselves using your guidelines and an all-inclusive pricing package able to fit into even the smallest of budgets. Better yet, some manufacturers offer a fleshed-out database of freelancers eager to work with you and collaborate on making the most flaw-free design possible out of your ideas.
When choosing a custom service, consider a handful of basic criteria. First, look at the print runs they allow, determining how many designs and sizes can be printed per run as well as the pricing fixed to these allocations. If you’re looking for more complex sticker designs, scan through their Web site to see if they offer back splitting – that is, a sticker not torn off a roll – how fast their average turn-around time is, their selection of designs and/or designers, and the size of the space allowed for the design. Guidelines should be clearly provided on their site if you are looking to submit your own logo or custom design, with a list of color limits and whether black and white printing is an option.
Users have never had more options to craft the perfect sticker, making it more imperative than ever that your custom sticker look as authentically impressive as possible. If the message on your sticker latches to the mind of a passerby like the adhesive of the sticker itself, your job is complete.
May 24, 2012 - 07:57 AM
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