Web designers working in a company have a variety of tasks to accomplish other than just designing. Giving feedback to the clients on their suggestions is one of the major tasks and also responding to the feedback received by the clients is of integral importance. The main objective of both feedbacks is to come up at the designing work that is satisfying for both ends. How to perform in both of these tasks? The lines below will reveal some useful tips to make the feedback sessions more powerful.


1.      Prior Planning Is Important

The best approach to avoid any negative feedback is to plan for it in advance. The main thing is to understand the project objectives and this understanding should be at both ends. Asking questions and responding accordingly makes understanding possible.


2.      Active Listening Is The Key

Before giving any response to feedback, it’s better to listen actively. Take notes whatever the other side says and once they are finished with their feedback, convey what your major concerns are.


3.      Do Questioning

Go for the question, why a note is being given, instead of just criticizing. There may be certain industry requirements behind the feedback or the note. There can be the issue of right colors or the images used at the site to fight tough against the competitors. You, as a designer, might not be aware of these issues.



4.      Do Explain The Feedback

If you, as a designer, are giving feedback to the client, then explain what does that mean and how would that help the effective web designing process and the desired outcome. The same explanation should be at the end of the client, if he/she is giving feedback to the designer about some particular designing elements. All it will help in suggesting some better changes for the web design.


5.      Be Positive At Start And End

While staring the feedback, don’t become critical, as it will make the receiving person defensive. Instead start with some of their strengths and then come to the main point, dig deep, and then end at the positive note as well. Appreciate the work, expertise, and the skills of the designer if the feedback is from the client end.


6.      Choose The Points To Give Feedback

Difference doesn’t mean one is disagreeing with each and every approach of the other person whether it’s about designer or the client. The picked things to disagree should have an impact over the project, instead of just the things of personal tastes.


7.      Work In A Team

While giving feedback, it should be remembered that both of you are in the same team. The main objective of the feedback should be to come up at a solution that is acceptable for both parties. Be open in listening and sharing views about the project.



8.      Provide Alternative While Disagreeing With The Feedback

If you don’t agree with the feedback of the designer or of the client, provide them with the right alternative. The first thing is to find the reason behind the note and then go for providing the best alternative if the note isn’t worth agreeing.


9.      Respect Individual Differences

As individual differences exist, so some people can visualize creatively compared to other people. Try out different methods to convey your thoughts whether it’s about responding over the feedback or giving the feedback. Accept the individual differences and move accordingly.


10.  Focus The Issues While Talking

While talking to each other either face to face or at phone, it’s better to focus the issues. Avoid emailing as the only medium to share views about minor things or about giving feedback.


11.  Client’s Needs Come First

Needs and expectations of the clients come first when it’s about finalizing the design of a website or responding to a feedback of the client, or even giving him/her the feedback. It’s the project of the client, so the design should be as they dream of.


12.  Expect Revisions

A client may ask about revisions in the very first design. It’s better to decide about the total revision count in the start (usually it’s 3). A client may assume to have as many revisions as he/she wants unless the design becomes perfect, so make all the things clear in advance.


13.  Avoid Lingo

Don’t make the client confused by the complex technology terms. Make the communication clear by using simple language and simple terms. It’s better to learn the jargon of the industry the client is serving in so that you could understand what they mean for a particular term.

It’s the responsibility of a professional web designing company to come up at a design that is stunning as well as effective. If the client is satisfied, the design firm or the designers will get appreciation. It will not only help in building repute of the designers, but will also bring more work.

Do you know any more tips to deal effectively with clients in the feedback session? Share with others!

Published by Peter

This Post is written by Peter North. He is working with website designing company known as webdesigncc.

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