A good logo design is one of the most important elements in representing a company. It’s vital to get this right as logo’s can say a lot about a company and its offerings.
It’s important to create a design that is easy to recognize, adaptable and memorable. This is important because the right logo design can leave a company feeling proud to be associated with it.
By exploring the logo trend, it’s easy to see that logo’s take form of many images colours and initials. Through research it appears the iconic lion is a popular choice amongst designers when designing powerful logos.
As a logo, the lion appears to be one of the most widely used symbols ( Source ) as its presence signifies pride, leadership, fearlessness and at the same time, nobility. Due to these aspects, it has been used on logos for cars, sports teams, coat of arms, competitive beverage brands and agencies.
The lion, as king of the beasts, symbolizes power, courage and strength. Known for its majestic walk, its beautiful mane and muscular body it’s easy to see why this creature is an aspiration for most brands.
Here is a selection of 10 lion logos which deserve some appreciation.
1. The MGM Lion
This definitely gets first recognition as it was the inspiration behind this post! The celebrated lion has had the mighty roar at the beginning of many movies. The inspiration for this icon was its power, nobility, wisdom and strength as are the main aspects of the company. The lion’s roaring expression is the ultimate recognition behind the MGM logo. The company motto, “Ars Gratia Artis” means “Art for Art’s Sake.” Source
An interesting fact about the MGM lion is that there have been five lions that have starred as the famous lion. These lions were:
Slats (1917 -1928
2. The Ceylon Tea Lion
Ceylon tea is known for its superior quality tea in different parts of the world. The Ceylon Tea Lion which appears on its tea pack not only recognizes the country of origin but also that is the leading brand in the tea industry. The lion in this case therefore signifies its leadership quality as well as its authority.
3. The Peugeot Lion
The first Peugeot lion was designed by an engraver known as Justin Blazer in 1846 to symbolize the quality of its saw blades. The Peugeot lion that we know today made its debut in 1948. This logo was inspired by the lion emblem of the City of Belfort, the lion’s head as seen on the Arms of Franche-Comte. Since then, the design of the lion logo has evolved over the decades which continue to reflect on the premium quality and power of the motor brand. Source
4. Detroit lion logo
Originally known as the Spartans, the team was renamed the Detroit Lions after it was bought over in 1934 by George Richards whose ultimate goal was for his team to become the monarch of the NFL as a lion is the monarch of the jungle ( Source ). The shade of blue, known as “Honolulu Blue" was chosen by CY Huston who was the Lions first vice president and general manager. He was inspired by this shade of blue it portrayed the colour of the waves off the Hawaiian Coast. The latest logo was unveiled in 2009 after a makeover from an infamous playful lion known as “Bubbles". The front paw shows an attack posture while its defined mane and teeth signifies the fearlessness and courage of the Detroit Lions.
5. The Premier League
Initially launched on 1992 during the inaugural season of the Premier League, this logo symbolises leadership and authority of the league. The football under the lion’s right paw and the crown on the Lion’s head signifies the English Football Association while the red and white ball with the blue background represents the colours of England. Source
6. Lion Brand Yarns
The lion logo looks as though it was handcrafted using the highest quality yarn – almost like a tapestry. The family own company has been in existence for almost 130 years and is well-known for its inspirational pattern support for all yarn lovers across America. The lion is therefore a true manifestation of this brand as it reflects on the brand’s leadership, nobility and superiority over other yarn brands.
7. Team GB
A great lion logo for the 2012 Olympics that was a spot-on representation of Team GB where the athletes took pride in representing Britain, displayed their charismatic leadership while showing that they were fearless and powerful in all the events that they participated in. The use of colours: red, white and blue on the lion showed that this was in essence a true British logo. The logo was inspired by the motto “Better Never Stops" where the logo designers wanted to capture the dedication and sacrifice of the British athletes.
8. The Lions and Lambs Media Group
The paradox of a lion and a lamb within the logo is a creative representation of a company which want to show that they come from a humble and modest background to produce work that is of the highest quality in order to fulfil great achievements.
Lonsdale is a brand known for its sports clothing which was initially a boxing gear manufacturer. From a sporting aspect, the lion logo accurately represents the nature of the brand of that being passionate, strength and mightiness.
10. The Singapore Lion Head
The lion head was introduced in Singapore in 1986 to symbolise the “courage, strength and excellence" of the nation. The five partings are those of “democracy, peace, progress, justice and equality", while the red and white represent the colours on the National Flag.
From the above lion logo inspirations, it shows how valuable the symbol strongly associates with what the brand stands for. The ferocity, valour and strength symbolised by the lions motivates employees to be proudly associated with the brand while warns competition that they will do what it takes to defend their brand in all aspects.