Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads

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As someone who wears glasses everyday, I came to appreciate different designs and styles of reading and sunglasses available in the market. An iconic line of sunglasses that I’ve seen and that’s so ubiquitous today is Ray-Ban’s Aviator and Wayfarer lines. I normally see these sunglasses, especially the Aviator line, on my uncle’s ancient pictures.

Ray-Ban sunglasses were initially meant for military use, specifically for the U.S. Army Air Corp. Ray-Ban’s sunglasses were created to shield the eyes of aviators from the sun when they are in flight. As the story of its creation goes, Lt. John Arthur Macready came from a balloon flying adventure and complained that his eyes were permanently damaged by the sun. He then contacted Bausch & Lomb to create sunglasses that would look elegant and protect the wearer’s eyes.

The Ray-Ban Aviators would receive public attention when Gen. Douglas MacArthur landed in the Philippines in the Second World War. During the landing different photographers and journalists took pictures of a victorious Gen. MacArthur wearing a pair of Aviator sunglasses.

Much of the marketing campaign of Ray-Ban focused on its appeal to the public as a practical yet stylish pair of sunglasses. It’s also known to appear in multiple movies during the 1980s, making it the preferred eye wear during that decade. Much of Ray-Ban’s popularity came from the hip and stylish appeal it provided to people who wore it. Here are some vintage poster and flyer ads promoting Ray-Bans:

Due to a vintage renaissance today, Ray-Ban’s two flagship product lines came into mainstream use again – the classic Aviators and Wayfarers. Since the marketing campaign during the ‘80s that placed the Wayfarers in any movie possible, there have been a lot of young and up-coming artists and personalities that have been wearing these sunglasses today.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About Cadence

Cadence Wu has written 4 post on web design mash.

Cadence is a senior blogger at You the Designer, a graphic design blog that features news, tips, trends, and tutorials for designers. Her quest to share her knowledge about design and photography has led her to contribute articles for different sites. Cadence is also interested in the business and advertising side of things, being a wannabe marketer herself. Follow Cadence on twitter: @youthedesigner



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73 Responses

  1. Jay Cresswell
    Feb 15, 2012 - 09:57 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/bHJnbyuB

  2. sheri strykowski
    Feb 15, 2012 - 09:57 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/WsQLEBG4 (WebDesignMash)

  3. pnkjjsr
    Feb 15, 2012 - 10:32 AM

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  4. (@writer_sheri) (@writer_sheri)
    Feb 15, 2012 - 10:57 AM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads http://t.co/WsQLEBG4 (WebDesignMash)

  5. (@pnkjjsr) (@pnkjjsr)
    Feb 15, 2012 - 11:32 AM

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  6. Jean Boileau
    Feb 15, 2012 - 12:11 PM

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  7. Joanie Duquette
    Feb 15, 2012 - 12:13 PM

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  8. Matthieu Rambert
    Feb 15, 2012 - 12:19 PM

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  9. Frédéric Therrien
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  10. Frédéric Therrien (@FTHINK)
    Feb 15, 2012 - 01:38 PM

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  11. marie-pier
    Feb 15, 2012 - 01:55 PM

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  12. marie-pier (@mpblais)
    Feb 15, 2012 - 02:55 PM

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  13. Jay Cresswell
    Feb 15, 2012 - 04:05 PM

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  14. (@webdesignmash) (@WebDesignMash)
    Feb 15, 2012 - 05:05 PM

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  15. Faithie Felicita
    Feb 16, 2012 - 12:46 AM

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  16. Faithie Felicita (@pweetyfaithie)
    Feb 16, 2012 - 01:46 AM

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  17. Cornelia S.
    Feb 16, 2012 - 01:52 AM

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  18. Cornelia S. (@m__cor)
    Feb 16, 2012 - 02:52 AM

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  19. bkmacdaddy designs
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  20. hangaroundtheweb
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  21. hangaroundtheweb (@hangaroundweb)
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  22. YouTheDesigner.com
    Feb 16, 2012 - 05:48 AM

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  23. Danielle Whisman
    Feb 16, 2012 - 05:50 AM

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  24. Blackgrafx
    Feb 16, 2012 - 06:25 AM

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  26. Danielle Whisman (@LovelyLoisss)
    Feb 16, 2012 - 06:50 AM

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  27. Lorenzo Cufari
    Feb 16, 2012 - 07:22 AM

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  28. musings.it
    Feb 16, 2012 - 07:41 AM

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  29. jules tjitra (@julestjitra)
    Feb 16, 2012 - 07:42 AM

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  30. pnkjjsr
    Feb 16, 2012 - 08:10 AM

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  31. Ray Murphy
    Feb 16, 2012 - 08:26 AM

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  32. musings.it (@musingspuntoit)
    Feb 16, 2012 - 08:41 AM

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  33. magazines.nl
    Feb 16, 2012 - 08:49 AM

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  34. Midas Creative
    Feb 16, 2012 - 09:22 AM

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  35. magazines.nl (@magazinespuntnl)
    Feb 16, 2012 - 09:49 AM

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  36. Midas Creative (@midascreative)
    Feb 16, 2012 - 10:22 AM

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  37. Fernanda Bittencourt
    Feb 16, 2012 - 10:31 AM

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  38. camille Bonnin
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  39. Fernanda Bittencourt (@febitten)
    Feb 16, 2012 - 11:31 AM

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  40. Fernanda Bittencourt (@febitten)
    Feb 16, 2012 - 11:31 AM

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  41. camille Bonnin (@bonnin24)
    Feb 16, 2012 - 12:08 PM

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  42. Jacqueline McClellan
    Feb 16, 2012 - 02:23 PM

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  43. Jay Cresswell
    Feb 16, 2012 - 02:30 PM

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  44. Jacqueline McClellan (@artsymc15)
    Feb 16, 2012 - 03:23 PM

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  45. (@webdesignmash) (@WebDesignMash)
    Feb 16, 2012 - 03:30 PM

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  46. Jay Cresswell
    Feb 18, 2012 - 10:05 AM

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  47. pnkjjsr
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  48. Craig Abbott
    Feb 18, 2012 - 11:15 AM

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  49. Jay Cresswell
    Feb 18, 2012 - 04:50 PM

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  50. Adam Majchrzak
    Feb 22, 2012 - 03:28 PM

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  51. Edgar Soto Rodríguez
    Feb 24, 2012 - 11:50 PM

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  52. Reed Dahms
    Mar 05, 2012 - 08:33 PM

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  53. Reed Dahms
    Mar 05, 2012 - 08:33 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/eyaRJL24

  54. Reed Dahms
    Mar 05, 2012 - 08:33 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/eyaRJL24

  55. Reed Dahms
    Mar 05, 2012 - 08:33 PM

    Never Hide! – 20 Cool Ray-Ban Vintage and Modern Ads. http://t.co/eyaRJL24

  56. Reed Dahms
    Mar 05, 2012 - 08:33 PM

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  57. Terri Nakamura
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  58. Terri Nakamura
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  59. Terri Nakamura
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  60. Terri Nakamura
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  61. Terri Nakamura
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  62. Jonathan
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  63. Jonathan
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  64. Jonathan
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  65. Jonathan
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  66. Jonathan
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  71. CDP Print Management
    Mar 06, 2012 - 09:20 AM

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  72. Mooreforms Ltd
    Mar 06, 2012 - 09:28 AM

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  73. Gafasgafas.com
    Jul 02, 2012 - 04:34 PM

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