Choosing Effective Typography for Successful Website Design
An often ignored, but very important, aspect of website design is the kind of typography that designers choose to use. There are plenty of factors that must be taken into consideration in order to ensure that the correct typography is chosen in the website’s design. The focus should always be on practical typography, which is essentially the kind of typography that is flexible enough to meet the needs and requirement of the website over the long term.
The focus should always be on Readability
This is pretty elementary and you won’t get any prize for guessing this one. The typeface must make reading extremely simple and convenient. Your readers must be able to enjoy reading the content on your website and you shouldn’t make it a test for their eyesight. Remember, an extremely readable font, means a job half accomplished when it comes to website design. Keeping your type as readable as possible is the key to a website that not only attracts but also converts.
Don’t overthink your Typefaces
Yes, agreed you have to choose the right typeface, but one of the cardinal sins of making the right choice is overthinking. Designers are right when they don’t want to trudge down the beaten track, but the point here is that it’s ok to choose a typeface that is commonly used in website design. Take the case of Helvetica. Yes, it’s a typeface that is one of the most overused typefaces ever, but there is no taking away from the fact that it looks good and meets every parameter that determines a ‘good’ typeface. What you want is a typeface that works, so why not go ahead and use it. Don’t keep thinking about the kind of typefaces that will work and the ones that wouldn’t. Otherwise, you might make the wrong choice.
A good font is one that is readable. Pure and simple!
A pair is called a pair because it is perfectly matched. Proper pairing of typefaces is of tremendous significance and plays an important role when you choose a typeface. Most web designers follow a golden rule of making the right choice – One typeface for body copy and another one for Titles. Most website, use two typefaces, but these must be able to complement each other perfectly. They must work in tandem, and deliver the website’s message perfectly and without causing any problems to the reader. What designers should look for is an effective partnership between the two typefaces that makes up for each other shortfalls.
Whenever a website visitor comes to a website, his/her subconscious immediately begins to assimilate, evaluate and analyze the visual hierarchy of the web page. This is how their brains start making sense of all the design elements on the web page. And the typeface plays a very important role in the scheme of things. Choose a typeface that can be easily integrated and molded to suit the visual hierarchy of the website. There are four factors that contribute towards an effective visual hierarchy and these are size, color, weight and placement; and the typeface becomes a very important tool that promotes this hierarchy. The color of the typeface, its placement on the web page, its size and its weight, all play an important role in in bringing out the hierarchy of the visual elements on the page.
Your first focus of attention when it comes to typeface is readability. Once you have got that sorted out, and in the event that you want to go one step ahead, you need to ensure that your typography is unique. This can be done by choosing a unique typeface. Here, the idea is to choose a typeface not based on how it looks, but the kind of emotions that it is able to encourage. Looking and feeling different are two very different things, and it is the whole idea of ‘feeling’ different that works. Even if the typeface grabs attention, it must be able to do so with subtlety. Rather than being upfront about how different it looks, readers must be allowed to feel its difference. You might not believe it, but this fact is of tremendous when it comes to readability. Subconsciously, readers feel connected with the typeface at some level. This means they are about to appreciate it better.
Whatever has been mentioned above, can effectively be called a birds-eye-view of all the various considerations that go into the choosing of the right typeface. We have definitely scratched the surface, but the depths are essentially limitless. This is because like everything else in design, choice of the right typeface is a more of a subjective matter than anything else. So, designers need to keep their thinking as simple and straightforward as possible. Not trying to be overtly smart is the key.
Some great examples
About the author
Hazel Raoult is working with PLAVEB – A web design service provider company in Los Angeles, California that offers eCommerce website design along with other services. She is well experienced in web design and development. She likes to be updated with the latest news regarding the tech world. With a love for the written word, she likes to share her experience and opinions with other like minded people.
|Print article||This entry was posted by Hazel on January 20, 2012 at 4:00 pm, and is filed under Typography, Web. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
No trackbacks yet.
about 1 month ago - No comments
Tweet Tweet Knowing the Basics of HTML 5 HTML 5 has not yet fully released, but we can still use some of its elements. Lets have a look at some of the basic elements of HTML 5 HTML 5 has not been fully developed yet. Though we can use it we will still have to wait for the full…
about 5 months ago - 14 comments
Tweet Tweet When you’re trying to establish yourself as a successful web designer, the more skills you have the better. It’s great if you can design clean, attractive websites that appeal to consumers. Your job prospects will be even better, however, if you can design phenomenal websites, write compelling SEO web copy to increase…
about 6 months ago - 38 comments
Tweet Tweet Web designers working in a company have a variety of tasks to accomplish other than just designing. Giving feedback to the clients on their suggestions is one of the major tasks and also responding to the feedback received by the clients is of integral importance. The main objective of both feedbacks is to…
about 7 months ago - 31 comments
Tweet Tweet The only pictures and snapshots that can be saved from being stolen or copied is the ones that are never published online. Otherwise a “save as” or Ctrl C can rip any of your private moments and turn it into a public property. So the best way to safeguard your images is to…
about 7 months ago - 39 comments
Tweet Tweet If you are using Mozilla Firefox browser to surf the web, then you might have installed many plugins in it. Well, it’s pretty obvious as plugins are must to enhance your web surfing work on Firefox. Firefox has got a wide range of plugins for all types of user. It does not matter…
about 8 months ago - 42 comments
Tweet Tweet Web designers seem always interested in web designing tools, which can help them in web development. A large number of tools are available but it’s really difficult to get them at one place. Moreover tools are of various types. Here are some important tools for web designers particularly involved in responsive web design…
about 9 months ago - 25 comments
Tweet Tweet The number of online shoppers along with the number of eCommerce sites is increasing day by day. But this does not guarantee the success of all such sites out there and developers have to work hard to make it happen. Let us look at some of the ways by which you can tweak…
about 10 months ago - 15 comments
Tweet Tweet Ice, rocks or bling, the slang words for jewellery is anything but subtle, and jewellery too is getting bigger and flashier. Celebrities are sporting larger and larger diamonds when they get engaged, hip hop artists have chains as thick as rope and even costume jewellery is trending toward larger, more eye-catching styles. It…
about 11 months ago - 24 comments
Tweet Tweet Content is the ‘king’ in your website. This is obvious from the fact that the main aim of all the websites is to provide information to the visitors. When the visitors cannot get the information clearly, (which can be attributed to a lot of factors psychological and otherwise) they are likely to leave…
about 11 months ago - 12 comments
Tweet Tweet Having experienced explosive growth over the last decade, the Internet is the world’s most rapidly expanding market. Since it is intrinsically tied to computers, the Internet market requires companies to employ professionals with a specific set of skills and knowledge to effectively reach its consumers. Those skilled in Web design and IT are…